Principles of Marketing
简介：
Tanner，Raymond和Schuster的营销原理教授实际进行营销的经验和过程-而不仅仅是词汇。它贯穿了五个主要主题，以使学生在当今环境中进行营销: 服务主导逻辑可持续发展道德和社会责任全球覆盖指标。
英文简介：
Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic Sustainability Ethics and social responsibility Global coverage Metrics.
- 书名
- Principles of Marketing
- 译名
- 营销原理
- 语言
- 英语
- 页数
- 348页
- 大小
- 7.23 MB
- 下载
Principles of Marketing.pdf- 密码
- 65536
最后更新：2025-04-12 23:58:06
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